This article by Brittany Poulin first appeared in the Frankfurt Book Fair 2018 edition of the IPR Rights Magazine.
A key focus for IPR is to continue to build relationships with associations and cultural organisations dedicated to raising the visibility of their members’ content on a global stage. We are even working with an international literature prize. Through IPR’s growing partnerships with these groups – which include Livres Canada Books, the Finnish Literature Exchange (FILI), Norwegian Literature Abroad (NORLA), and the Sheikh Zayed Book Award – IPR is delighted to play its part in helping publishers and authors reach new audiences.
Our parent company, Frankfurter Buchmesse, already works closely with this group of institutions as part of its international activities programme. As Juergen Boos, Director of Frankfurter Buchmesse, explains: “The book fair supports as many cultural organisations and their quest to promote literature abroad as it can. It’s not all about the one week in October, of course, so we champion rights and licensing sales all year round and use our global contacts to do this wherever possible. IPR’s aim to work with as many partners as possible to promote rights sales around the world using the latest technology is therefore a natural fit for us.”
Associations and groups working with IPR each receive their own Rights Portal, which functions as a shopfront under which each of their members can upload a selection of their content. IPR then works to assist in facilitating translation enquiries for these titles, via our ToolBox automation tools, by sending a series of targeted marketing bulletins by genre to a verified list of international rights and permissions buyers.
Associations and organisations with titles on the IPR platform may also request specific marketing services to be included in their bespoke membership subscription. IPR has been proud to produce a special Rights Canada guide for Livres Canada Books, printed and distributed at Frankfurt Book Fair 2017 and 2018. The winning titles of the Sheikh Zayed Book Award 2018 have been highlighted in our blog and newsletter features, and IPR supported an event at the New York Public Library hosted by Publishing Perspectives, the Frankfurt Book Fair and the Sheikh Zayed Book Award, which celebrated Arabic literature in translation.
IPR also works to raise the profile of these associations, organisations and awards – and the very important work that they do – via exclusive features on the IPR Blog, highlights in our monthly newsletters, and inclusion in print magazines distributed at key book fairs through the year.
The main benefit for these groups, who work to assist their members to maximise the exposure for their titles in front of new and interested audiences, is the streamlined pathway that IPR provides for international buyers to view, enquire about, and make offers for their content.
IPR’s main objective of working with these prestigious literary associations and cultural organisations is to boost the number of translated titles from each country, and to introduce new voices to different audiences around the world.
Through IPR’s partnership with associations like Livres Canada Books, FILI, NORLA and the Sheikh Zayed Book Award, we have seen the benefits of working together to help facilitate translations and build an increased awareness of their publishers and authors. We look forward to continuing to work with them and to creating new partnerships. Through these collaborations, we aim to not only maximise rights revenue for individual publishers, but also to increase the awareness of the value of translated works, helping to build and foster these relationships through our flourishing international marketplace.
Brittany Poulin is Head of Audience Development and Account Manager at IPR License. IPR is actively looking to work with other literary associations and cultural organizations around the world. So if you are involved with one, and would like to discuss how we could work together in the future, please email her at firstname.lastname@example.org
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